Here’s Some Of What You’ll Discover
With Traffic Evolution

 

Module 1 Know your customer (Your million-dollar avatar)

  • Why old-school keyword targeting doesn’t cut it anymore
  • How to repel bad prospects at the same time you attract the good ones, and why ignoring this will cripple your growth as you start to scale up
  • Meet our Million Dollar Avatar – The ideal prospect with money, passion, and especially pain
  • The difference between eyes and thighs, and why Pattern Interrupt ads can break the state of the prospect and pull them into your world
  • Why some markets and niches suck, and how to fix them
  • How to spy on your competition and uncover their weaknesses

Module 2 Creating Suckable Sales & Lead Funnels

  • The misunderstood value of Micro-Commitments and how to psychologically lead prospects into believing they’re already interested
  • The 5 exact sales funnels you should be testing now, and which one maximizes sales for your specific situation and niche
  • The #1 mistake affiliates make, and how to fix it in the next 2 hours
  • Invisible Funnels – The big trick to getting your most profitable links run on major ad networks who would otherwise disallow them

Module 3 Advanced Funnel Tricks

  • The one funnel you must use to test new traffic sources (without doing this exactly right you’re throwing away hundreds if not thousands of dollars needlessly)
  • The under-utilized way to test headlines that gives you up to 72% more accurate results than any other method. (This is drop-dead easy, but most marketers don’t think to do it… do you?)
  • How to use our Survey Funnel technique to uncover your market’s biggest Pain Points and then tailor a specific sales letter based on their responses (this is sick shit)
  • When to test the Soft Squeeze approach, and why not using it is killing your response in at least 7 different niches
  • How and when to use the “exit pops” without alienating your prospects

Module 4 Keyword Intel & Exploitation

  • Determining the power of search terms
  • Discover the stepladder approach to choosing keywords and phrases, and how to target “big ass” keywords using landing pages
  • How to take advantage of lazy marketers and  grab cheaper keywords (that are a hell of a lot more responsive)

Module 5  Creating blockbuster teaser ads

  • Creating tantalizing statements that beg to be clicked
  • A freaky peek into our sometimes-offensive brainstorming methods
  • Why the most successful marketers aren’t the smartest or most creative (thank god), and how you can become one of them
  • The one character you can add to a headline that increases clickthrough by up to 44%
  • Three quick and simple ways affiliates can juice up stock ads (the first step towards becoming a super-affiliate)
  • The overlooked URL secret that instantly bumped our response 15%

Module 6 Building Your Funnel (Automated Funnel-Building Shortcuts)

  • Multiple ways to create professional-looking, effective squeeze pages with WordPress
  • Ready-to-go plugins that do most of the work, and still make great pages
  • Two crucial things you must do to load graphics faster (not doing this could single-handedly kill your ad buys and you’d never know!)
  • Three ways to increase the value of your subscribe “thank you” page and put money in your pocket

Module 7 Tracking Tricks

  • How we establish advertising benchmarks that identify sucky traffic sources quick so we can shut them down and save our asses (and how you can too…)
  • Estimate in advance how many sales you’ll make before running a campaign
  • How to conduct a bloodless post-mortem autopsy on a failed campaign and then fix it (it’s alive… it’s ALIVE!)
  • Uncover fraud from networks and affiliates and protect yourself (it’s not rampant but it happens occasionally… here’s how to stop being at the mercy of thieves.)
  • Three things to stop your “tracking-phobia”
  • Why “conversion rate” is a highly deceptive metric and why you shouldn’t base decisions on it

Module 8 How to buy media

  • The power of buying a moment of someone’s time to help them, and how this mindset will unleash your creativity beyond anything you can imagine
  • Walkthrough of how to get started (It’s not sexy, it’s just… AWESOME!)
  • “A tale of two marketers” (which one are you?)
  • The stupid-simple (and slightly scary?) way to improve your paid media buying results that 99% of marketers don’t do
  • The 5 paid things you have control over that increase your R.O.I.
  • Our eight favorite paid media sources and which ones are best for specific niches

Module 9  The Big List

  • The surprising danger of running paid media from too many sources (Hint: Think “Fight Club”)
  • Five ways to perform “due diligence” before spending a penny with a new ad network
  • How and why to tell the difference between Chiquita and Chitika
  • Deadbeats, Superfriends, and Greggie, oh my! (You’ll soon know you’re in the house)
  • How to let your baby-faced rep transform you into a seasoned veteran

Module 10  How to generate highly responsive email traffic / Email Traffic At Gunpoint

  • Your are being held at gunpoint and will be shot if you cannot make a sale in 24 hours. What do you do? (you only get one chance…)
  • Be a fly on the wall for an hour-long brainiac session with an actual rep from a top email ad network (invaluable)
  • Solo mailings versus sponsored ads: The good, the bad, and the ugly
  • The truth about direct-linking versus using funnels with email marketing
  • The little trick smart affiliates do to “double-profit” from email ad buys
  • Where to find smaller email lists to test
  • Where and how to do ad swaps
  • Getting guaranteed clicks (and more importantly, how to make sure the clicks pay off)
  • How paid email buys got us an “extra” 5500 leads for free
  • How to get your email promotion sent to “unrentable” lists (this is sweeeeet)
  • The amazing synergy of coopetition

Module 11  How to be a Facebook rockstar

  • Unlocking the “secret back-door” that gives you access to targeting options you probably didn’t know existed
  • How to pin-point target your avatar in ways you never could before
  • How to specifically cash in using Facebook if you are a Coach, Consultant, MLM’er, IM’er, or personality (like a speaker or author)
  • Ruthless ways to direct-target your competitors (in fact, as I discovered personally you can make them really mad!)
  • Give Facebook a few thousand of your buyers and they’ll create a custom audience of a million or more people who are statistically likely to buy as well that you can target!
  • Wacky pics can get more clicks
  • …And of course, demo walkthrough videos that hand the whole thing to you in a gift-wrapped, polished silver platter

Module 12 – PPV Marketing Madness

  • Pop up your sales letter over your competitor’s site? Pop your squeeze page over their blog post? Pop your affiliate link over the root domain of their site? Yes, yes, and yes.
  • The sneakiest marketing method (and our personal favorite, we always test new campaigns this way)
  • Misconceptions about PPV (and how you can profit from them)
  • Discover the tool we use to spy on real PPV campaigns
  • How to piggyback on current events and get super-cheap targeted traffic within hours
  • Our favorite sneaky PPV tricks (sorry, we can’t spill the beans here)

Module 13  Optimization: Separating the profit from the traffic

  • We’re calling B.S. on typical “case studies” (that’s right… come at me ‘bro!)
  • Sacrificial lambs and gifts to the gods: How to move beyond that
  • The joys and rewards of pushing past the filter that weeds out lazy marketers
  • Backstage warts, pimples, and struggles
  • How to compete with the bullshit competition who are breaking FTC rules and making fraudulent claims

Module 14  Remarketing Secrets (Stalker Banner Ads)

  • Misunderstood tricks of marketing to a “warm audience”
  • Specific remarketing banner sequences (called “linear storyboarding”)
  • Advanced segmenting tricks to maximize response
  • A surprising group you should remarket to you wouldn’t think of

Module 15   Killer Display Ad Design

  • Why you need a moat even if you have no castle to protect
  • Five “call to action” changes you can make in the next 7 minutes to drastically increase clickthrough rates.
  • The surprising (to some) revelation that Tim is opinionated and full of himself – and usually right (at least in the field of display ad design – his wife begs to differ when it comes to non-marketing issues...)
  • Shocking parade of animation disasters (don’t watch on a full stomach)
  • Actual before/after display ad makeovers you can apply to your ads immediately
  • Common continuity calamities cloud otherwise cool campaigns
  • Technical traumas totally take their toll

Module 16 How to buy ads directly on web sites

  • Free media buyer “spy tool” reveals all ad sources on a website
  • Circumvent “quality score” issues
  • Slick trick to know which websites to approach in advance
  • Email contact template you can steal… er, borrow and use

Module 17 How to save up to 95% on Banner Ads

  • How to use DSP (demand-side platforms) and RTB to save up to 95%
  • Geo-targeting and local marketing tips and tricks
  • Demographic and contextual targeting
  • Video demo walkthroughs showing how to set up these campaigns and more

Module 18 How to target mobile devices with paid media

  • Mobile targeting on Facebook (you’re going to love this)
  • Networks that allow you to target by device type and even by specific device and carrier
  • Critical targeting tricks to take advantage of this less expensive traffic
  • Complete video demo walkthroughs showing how to set up these types of campaigns

Module 19 The formula that turns subscribers into cash

  • Email followups, and “Winning the distraction wars”
  • How to win friends and influence subscribers
  • Our specific followup formula (the actual sequential content of your email series that optimizes response)
  • How to track patterns to continual improve the effectiveness of your followups
  • The power of using an SOS sequence and why you should use it for everything you do

Module 20 Optimization II: Dude, Where’s My Profit?

  • Checking back on actual test campaigns we’ve created for various niches to gauge response and tweak to improve
  • Affiliate marketing issues you must be aware of (real talk! The good, bad & ugly)
  • Our actual in-depth stats: How we read them, interpret them, and make decisions based o the numbers (this is “behind the scenes no B.S. roll-up-your-sleeves” stuff you’ll only get here)
  • The “Secret Metric” you should be using to gauge your response, and why you shouldn’t be mislead by others who throw around impressive but meaningless partial stats.
  • The power of using an SOS sequence and why you should use it for everything you do

Module 21 Expert Marketing Funnel Training

  • The evolution of markets, and your front-end acquisition strategy (understanding and creating your own “unique mechanism”
  • The crucial elements of your sales funnel, and “building your case”
  • Gauging marketing sophistication, and why and how it affects everything you do
  • Getting prospects on the “yes path”, and the genius of engineering  “the buying criteria”
  • …And a whole lot more

Module 22 Testing and improving your sales letters by “chunking”

  • How to improve virtually any sales letter almost automatically by applying this technique
  • This can be used profitably even for products with virtually no traffic (our example case study only had about 20 visitors a day, and got very impressive results)
  • Works no matter what the traffic source is: Paid media, SEO, affiliate traffic, etc., and the benefits accrue to the alternate traffic sources as well
  • The actual case study demonstrates exactly how you can apply it to your own sales letters, even if you’re not a copywriter.

Module 23 Final campaign optimization

  • Another honest, unflinching look at stats, evaluating campaigns, tweaks, and profits
  • Legal issues you need to be aware of for affiliate marketing that affect your marketing even if you’re not engaging in these specific activities yourself
  • Market life-cycles, and why you need to understand them when positioning yourself as an affiliate or merchant to maximize response and also know when to walk away
  • Ramping up our profitable campaigns and pausing the underperformers
  • Optimizing our landing pages

Module 24 Our “Unlimited Traffic Technique” Applied

  • Our unlimited, risk-free traffic technique
  • Never before revealed, ultra-detail story of our multi-million dollar “unlimited traffic technique” applied to one of our businesses
  • Why delayed gratification can be so profitable in the long run, and how you should look at repositioning your offers this way for maximum benefit and profits.